For customers wanting to ensure they purchase a GENUINE Rolex watch from an authorised UK dealer we recommend Goldsmiths. Goldsmiths is the largest high quality jewellery and Rolex approved watch specialist in the UK and has been trading since 1778 with over 110 high street showrooms. They are the world’s largest distributor of the most sought after jewellery and watch brands including Rolex, Omega, TAG Heuer and Michael Kors.
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Classic Rolex watches from Goldsmiths
Goldsmiths are at your service to help you choose the Rolex watch that best suits you, within the wide range of Rolex timepieces. Their stores across the UK are recognised as Official Rolex Retailers as they only sell guaranteed Rolex timepieces. Browse the entire range from the comfort of home, then make an appointment to visit your local store to witness the beauty that is a Rolex watch

Second Hand Rolex Watches with provenance & authenticity
Goldsmiths also have a great range of pre-owned Rolex watches. The best way to avoid fakes is to purchase your watch from an authorised Rolex UK dealer. They have everything from the gents Rolex Submariner and Sea-Dweller to the ladies Rolex Datejust 26 and 28. All their pre-owned Rolex watches come with the following for peace of mind
- Full assessment confirming authenticity
- Full case and bracelet ultrasonic clean and polish
- Diagnostic test of all watch functions including date, rapid date change, chronograph operation and self-winding
- Time regulation and full test of power reserve
- Water resistance test on glass, crown and back seals
- Combined with a 2 year warranty for peace of mind
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8 good reasons to buy your Rolex from Goldsmiths
- Authenticity and Warranty: Goldsmiths is an authorized retailer of Rolex, which means you can be more confident about the authenticity of the watch and enjoy the manufacturer’s warranty and after-sales service.
- Product Selection: Goldsmiths may have a wide range of Rolex models available, allowing you to choose from various designs and collections.
- Expertise and Customer Service: Reputable retailers like Goldsmiths often have knowledgeable staff who can help you make an informed decision about your purchase. They can provide information about the different Rolex models, their features, and maintenance requirements.
- Quality Assurance: Rolex watches are known for their high-quality craftsmanship, and buying from a reliable retailer like Goldsmiths can help ensure that you are getting a genuine, well-crafted timepiece.
- Exclusive Editions and Limited Releases: Some retailers may offer exclusive Rolex editions or limited releases that you might not find elsewhere.
- Trade-In and Upgrade Options: Established retailers might offer trade-in or upgrade options, allowing you to exchange your current Rolex for a newer model or a different watch altogether.
- Financing and Payment Options: Retailers often offer various payment options or financing plans, making it easier for you to purchase a high-end watch like Rolex.
- After-Sales Service: Choosing a reputable retailer means you can expect better after-sales service and support for any potential issues or maintenance needs.
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Luxury watches since 1908 – Hans Wilsdorf
Riding on the upper desk of an Omnibus in 1908 Hans Wilsdorf (Rolex founder) was trying to think up a name for his new brand. He wanted it to be short and look good on the watch dial. According to Wilsdorf – “ROLEX” was the name whispered in his ear by a genie while riding the Omnibus – a brand name that now stands for quality, accuracy and innovation. More about the history and major milestones of Rolex watches here
External References / Further Reading
- Rolex.com – official website for Rolex Watches
- Rolex Submariner & Sea-Dweller